Director of Marketing
Toni has more than 15 years of marketing and communications experience, most of which she acquired while working for property and casualty insurance companies. She has worked in corporate communications for USAA and Allstate Insurance companies, and most recently as corporate communications manager at Security First Insurance Company.
Toni is responsible for leading the company’s marketing strategies - branding, advertising, lead generation, sales team support, competitive analysis, content creation, public relations, marketing communications and stakeholder relations. In her role, she and her team are charged with helping to analyze and constantly improve the user experience, ensuring each touch point is personalized, consistent and professional, and developing and maintaining the company’s digital properties.
Toni, who grew up in Tampa, is a graduate of the University of South Florida and the University of Florida, where she earned her bachelor’s and master’s degrees in Mass Communication, respectively.